Photography: Focus on Composition

Introduction Composing photography involves being deliberate about how you design your photographs. You need to consider how you will focus the viewer’s attention clearly on your subject and how you will compose your image to create greater interest. Ansel Adams explains it this way, “You don’t take a photograph, you make it.” So, with this…

Immerse Yourself in Typography

Introduction Fuzzco is a design company that creates brands, websites, videos, photos, and more. They have two locations, one in Charleston, South Carolina and another in Portland, Oregon. This colorful post card comes from their MailChimp collection and is part of a series called TinyLetter Residency Post Cards. It was designed to celebrate a small…

A DESIGN YOU CAN “BELIEVE” IN

https://static.wixstatic.com/media/4551db_dd92cbd23e204ef0962d2043d1536aa4.jpg_srz_609_787_85_22_0.50_1.20_0.00_jpg_srz Introduction This attractive advertisement for diamond rings was created for Macy’s as a part of its “Believe” campaign. It utilizes a simple, well-organized layout, effective design elements, along with a pleasant color scheme. The purpose of this post is to examine this professionally created advertisement using the following design principles: contrast, repetition, alignment, proximity,…